The BMW Group Startup Garage has a track record of numerous stories that highlight our ability to turn bold ideas into real-world impact. From transformative mobility concepts to groundbreaking digital solutions, our collaborations have accelerated innovation across the BMW Group and beyond.
Success Stories
How Startups
Create Impact.
Varjo.
Real machine. Real motion. Virtual world.
This Success Story takes you inside the development of BMW M Mixed Reality: a concept that merges real BMW M driving dynamics with immersive VR/XR technology. Together with Varjo’s high-fidelity VR/XR capabilities, the BMW M team created a driving experience where physical precision meets limitless virtual worlds.
DeepDrive.
More range, more efficiency, more fun.
Together with DeepDrive, BMW is road‑testing a dual‑rotor electric motor designed for high efficiency and power. After a successful pilot on the rig, field tests are now being conducted in BMW vehicles.
AirConsole.
Park. Pair. Play.
Together with AirConsole, the BMW Group brings gaming to the Curved Display, using your smartphone as a controller – first on the new BMW 5 Series, with more models to follow. Venture clienting → from prototype to production.
Soeul Robotics & Embotech.
Driverless in production? Absolutely! Inside the plant.
Together with Seoul Robotics and Embotech, the AFW project of the BMW Group lets vehicles navigate assembly and logistics autonomously, enhancing both safety and efficiency – without a human behind the wheel.
Voiceflow.
Talk is cheap – unless you can prototype it in days.
With Voiceflow, our teams are able to design, test and refine complex voice dialogs for the Intelligent Personal Assistant 2× faster – turning ideas into working flows quickly.
Hero Stories
Meet Innovators
Within the BMW Group.
Insights on LLMs & AI Innovation.
LLMs are cool. Making them useful is even better.
Experts Lukas Stappen & Thiemo Fieger from the BMW Group share how AI moves from idea to impact – in collaboration with startups, leveraging the BMW Group Startup Garage and its venture client model.
Digitalizing Production With Startup Partners.
Digital twins, smarter workflows, faster change.
Expert Christopher Sevilla from the BMW Group demonstrates how startups and the BMW Group are transforming production – from planning to optimization.
AI in Robotics & Startup Collaboration.
AI-driven robotics: driving efficiency in manufacturing.
Experts Bjarne Lenzig & Firas Zoghlami from the BMW Group explain how robots enhances production and logistics, and how collaborations with startups bring innovative ideas directly onto the shop floor.
Now it's your turn
Create your own success story.
We work with startups that show a strong strategic fit, technical readiness and an open collaborative mindset. Together we build solutions that create measurable impact within the BMW Group.
