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Startup Garage
View of a work table on which stands a BMW Coupe made of lines of light, which appears to be controlled manually by a BMW employee.
View of a work table on which stands a BMW Coupe made of lines of light, which appears to be controlled manually by a BMW employee.

Where ideas become reality.

The BMW Group Startup Garage has a track record of numerous stories that highlight our ability to turn bold ideas into real-world impact. From transformative mobility concepts to groundbreaking digital solutions, our collaborations have accelerated innovation across the BMW Group and beyond.

HERO STORIES: MEET INNOVATORS WITHIN THE BMW GROUP.

Thiemo and Lukas, BMW Group employees sitting in an innovative office environment at the BMW Group Startup Garage

INSIGHTS ON LLMs & AI INNOVATION.

LLMs are cool. Making them useful is even better.

Experts Lukas Stappen & Thiemo Fieger from the BMW Group share how AI moves from idea to impact – in collaboration with startups, leveraging the BMW Group Startup Garage and its Venture Client model.

DIGITALIZING PRODUCTION WITH STARTUP PARTNERS.

Digital twins, smarter workflows, faster change. 

Expert Christopher Sevilla from the BMW Group demonstrates how startups and the BMW Group are transforming production – from planning to optimization.

Chris, BMW Group employee sitting in an innovative office environment at the BMW Group Startup Garage
Bjarne and Firas, BMW Group employees sitting in an innovative office environment at the BMW Group Startup Garage

AI IN ROBOTICS & STARTUP COLLABORATION.

AI-driven robotics: driving efficiency in manufacturing.

Experts Bjarne Lenzig & Firas Zoghlami from the BMW Group explain how robots enhances production and logistics, and how collaborations with startups bring innovative ideas directly onto the shop floor.

SUCCESS STORIES: HOW STARTUPS CREATE IMPACT.

DEEPDRIVE.

More range, more efficiency, more fun.

Together with DeepDrive, BMW is road‑testing a dual‑rotor electric motor designed for high efficiency and power. After a successful pilot on the rig, field tests are now being conducted in BMW vehicles.

A person wearing gloves works closely with a large metal machine component in an industrial setting.
Two people inside a car use smartphones as controllers to play a racing game displayed on the vehicle’s dashboard screen.

AIRCONSOLE.

Park. Pair. Play.

Together with AirConsole, the BMW Group brings gaming to the Curved Display, using your smartphone as a controller – first on the new BMW 5 Series, with more models to follow. Venture Clienting → from prototype to production.

SOEUL ROBOTICS & EMBOTECH.

Driverless in production? Absolutely! Inside the plant.

Together with Seoul Robotics and Embotech, the AFW project of the BMW Group lets vehicles navigate assembly and logistics autonomously, enhancing both safety and efficiency – without a human behind the wheel.

A car dashboard displays multiple digital screens showing driving data and navigation visuals inside a tunnel.
Two people stand in front of a large illuminated abstract display in a dark exhibition-like space.

VOICEFLOW.

Talk is cheap – unless you can prototype it in days.

With Voiceflow, our teams are able to design, test and refine complex voice dialogs for the Intelligent Personal Assistant 2× faster – turning ideas into working flows quickly.

Ready to create your own success story?

Page Overview: Stories of Impact