Menu
Startup Garage
View of a work table on which stands a BMW Coupe made of lines of light, which appears to be controlled manually by a BMW employee.
View of a work table on which stands a BMW Coupe made of lines of light, which appears to be controlled manually by a BMW employee.

Where ideas become reality.

The BMW Group Startup Garage has a track record of numerous success stories that highlight our ability to turn bold ideas into real-world impact. From transformative mobility concepts to groundbreaking digital solutions, our collaborations have accelerated innovation across the BMW Group and beyond.

HERO STORIES: MEET INNOVATORS WITHIN THE BMW GROUP.

Thiemo and Lukas, BMW Group employees sitting in an innovative office environment at the BMW Group Startup Garage

INSIGHTS ON LLMs & AI INNOVATION.

In this Hero Story, BMW experts Lukas Stappen and Thiemo Fieger share their insights on Large Language Models (LLMs) and AI innovation. They explain how new technologies are explored within their field and, together with the BMW Group Startup Garage and innovative startups, transformed into tangible solutions. This story highlights how collaboration and fresh ideas drive innovation at BMW.

DIGITALIZING PRODUCTION WITH STARTUP PARTNERS.

In this Hero Story, BMW expert Christopher Sevilla shares how digitalization is transforming BMW’s production sites. From creating smarter workflows to building digital twins of factories, he explains how innovative technologies - together with the BMW Group Startup Garage and startup partners - enable new ways to plan, optimize, and future-proof production. This story highlights how digital innovation is shaping the next generation of BMW plants.

Chris, BMW Group employee sitting in an innovative office environment at the BMW Group Startup Garage
Bjarne and Firas, BMW Group employees sitting in an innovative office environment at the BMW Group Startup Garage

AI IN ROBOTICS & STARTUP COLLABORATION.

In this Hero Story, BMW experts Bjarne Lenzig and Firas Zoghlami share their perspectives on the role of Artificial Intelligence in robotics. They explain how AI-driven robotics can support production and logistics, and how working with the BMW Group Startup Garage and startup partners helps bring innovative solutions into real-world applications. This story gives a behind-the-scenes look at how BMW experts explore new technologies and turn them into impact.

SUCCESS STORIES: HOW STARTUPS CREATE IMPACT.

DEEPDRIVE.

The BMW Startup Garage and the Munich-based company DeepDrive are set to road-test a revolutionary electric motor. The concept features dual rotor technology and is expected to enable super-efficient, powerful drives that offer plenty of range.

A person wearing gloves works closely with a large metal machine component in an industrial setting.
Two people inside a car use smartphones as controllers to play a racing game displayed on the vehicle’s dashboard screen.

AIRCONSOLE.

From idea to series feature in just a few months: BMW Group and the Swiss startup AirConsole have rolled out a jointly developed solution for in-car gaming in record time.

SOEUL ROBOTICS & EMBOTECH.

The Automated Driving In-Plant project (‘Automatisiertes Fahren im Werk’, AFW) is being realised in collaboration with two startups and will enhance the efficiency of new-vehicle logistics in plants and distribution centres.

A car dashboard displays multiple digital screens showing driving data and navigation visuals inside a tunnel.
Two people stand in front of a large illuminated abstract display in a dark exhibition-like space.

VOICEFLOW.

Voiceflow enables the design of high fidelity conversations, allows rapid prototyping, live user testing, and offers agile handoff options to development teams. The startup solution proved to be highly useful, it halved prototyping time for voice applications and allowed the BMW team to easily design and test highly complex dialogs.

Ready to create your own success story?

Page Overview: Stories of Impact