We look out over the skyline of a megacity at sunset, with countless points of light on the buildings and streets.

Great ideas can come from anywhere.

Our fields of interest.

We welcome innovations from all fields because transformation happens everywhere.

We look over the shoulder of a designer as he explains a model car consisting of points of light.

Research & development.

· In-Car User Experience

· Connectivity & Security

· Automated Driving

· Electro Mobility & Battery

· Circular & Sustainable Materials

· Smart Business - & Development Tools

Production.

· Automation & Robotics

· Industrial AI

· Battery & Powertrain

· Virtualization

We see a woman looking directly at us, with numbers and words projected onto her face.

Group IT.

· AI enhanced Robotics

· Future Computing & Network

· Data & AI

· Human Computer Interaction

Flight into the sunset from a bird's eye view over a futuristic building structure that appears to be made of light.

Real estate.

·         Future Energy Systems

·         AI for Corporate Real Estate Management

·         Design & Build Tools

·         Digital Property Management

·         Sustainable Production Sites

We see two BMW employees engaged in a creative exchange at a whiteboard with different coloured Post-it notes.

People.

· HR Workflow Automation

· Digital Tools for HR

· AI Tools for HR

· People Analytics

Future fields in progress.

Innovation is a moving target – and we’re already working on what comes next.

Page Overview: Fields of Interest