Startup Garage

Are we a match?

Before applying, take a closer look at what really matters to us. A strong strategic alignment, technical readiness and the mindset to collaborate openly with BMW experts are key to building solutions that go beyond concepts and work in practice within the BMW Group.

Successful collaborations start with the right fit.

To join our program, startups must meet a defined set of requirements that ensure a strong strategic fit, seamless collaboration with BMW experts, and the ability to bring innovation into real-world application across the BMW Group.

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#1 Contributing to Innovation at the BMW Group.

Your solution must clearly address a relevant BMW Group use case and deliver measurable improvements in areas such as mobility, IT, marketing or HR – within automotive or beyond.

Three people collaborate in front of computer screens in a dark, neon-lit room.

#2 Provide a functional prototype ready for testing.

A working prototype or product is required to validate your technology within a BMW Group division and assess its potential for integration.

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#3 BAcked by a commited full-time team.

Core positions like CEO, CTO and CMO need to be held by full-time team members fully committed to driving success.

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#4 Secured Funding by institutional investors.

Your startup needs proven maturity demonstrated through investment from a professional venture capitalist or successful graduation from an equity accelerator program.

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#5 Operate as a legally registered company.

A valid legal entity, regardless of country or form (e.g., Inc., LLC, GmbH), is required to enter into a formal business relationship with the BMW Group.

Not a startup but driven by innovation? Let’s get in touch.

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BMW Group partner portal.

Innovation is what drives us – no matter where it comes from. Although we focus on startups, we’re always open to new perspectives via the BMW Group Partner Portal.

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