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Benefits & Program Fields of Interest Stories of Impact Team Celebrating 10 Years FAQ Are we a match?
BMW Logo BMW Logo Startup Garage
Benefits & Program Fields of Interest Stories of Impact Team Celebrating 10 Years FAQ Are we a match?
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Benefits & Program
Fields of Interest
Stories of Impact
Team
Celebrating 10 Years
FAQ
Are we a match?
Contact

Are we a match?

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Before applying, take a closer look at what really matters to us. A strong strategic alignment, technical readiness and the mindset to collaborate openly with BMW experts are key to building solutions that go beyond concepts and work in practice within the BMW Group.

To join our program, startups must meet a defined set of requirements that ensure a strong strategic fit, seamless collaboration with BMW experts, and the ability to bring innovation into real-world application across the BMW Group.

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Your solution must clearly address a relevant BMW Group use case and deliver measurable improvements in areas such as mobility, IT, marketing or HR – within automotive or beyond.

Three people collaborate in front of computer screens in a dark, neon-lit room.

A working prototype or product is required to validate your technology within a BMW Group division and assess its potential for integration.

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Core positions like CEO, CTO and CMO need to be held by full-time team members fully committed to driving success.

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Your startup needs proven maturity demonstrated through investment from a professional venture capitalist or successful graduation from an equity accelerator program.

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A valid legal entity, regardless of country or form (e.g., Inc., LLC, GmbH), is required to enter into a formal business relationship with the BMW Group.

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Partner Portal

Not a startup but driven by innovation?
Let’s get in touch.

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BMW Group Partner Portal.

Innovation is what drives us – no matter where it comes from. Although we focus on startups, we’re always open to new perspectives via the BMW Group Partner Portal.