Why Partner With Us.

Page Overview

From first pilot
to trusted partner.

At the BMW Group Startup Garage, we help startups turn innovative technologies into real business impact. By working directly with BMW business units and experts, you can validate your solution in operational environments, refine your technology, and accelerate growth through commercial collaborations.

Through our venture client approach, you can build relationships with key decision-makers, demonstrate tangible business value, and create the foundation for long-term partnerships. Whether you're looking to validate a new use case, scale your solution, or expand your reach, we provide the network, expertise, and support to help you succeed.

Benefits for you

What we offer.

The BMW Group becomes your venture client: we buy a first unit of your solution to validate it in our vehicles, services, factories or systems.

No worries! We won't burden you with complex contract obligations. You retain full ownership of your Intellectual Property, and there are no exclusivity obligations.

Two people looking at the BMW Neue Klasse which is parked next to the sea.

Get access to our labs, factories, systems and vehicles to pilot your innovative solutions directly at the BMW Headquarters.

A BMW employee wearing safety goggles controls a computer or production facility using gestures.

You'll collaborate directly with our top engineers and the users of your technology, receiving valuable feedback. Additionally, our managers will provide insights on scaling your solution at the BMW Group.

View from space over the Earth and a starry sky with lines connecting individual constellations.

We'll connect you with key decision-makers crucial for growing your automotive business, spanning R&D, manufacturing, purchasing, and sales.

We see a photo collage of various BMW buildings such as BMW Welt and the BMW Four-Cylinder Building.

The BMW Group, a leading provider of premium mobility products and services, boasts some of the world’s top brands – BMW, MINI, and Rolls-Royce. With us as your client, you become a truly global player.

Benefits for the BMW Group

What's in for us.

Best Startup Solution Worldwide.

Our goal is to uncover the world's best startup innovations. To achieve this, we perform competitor analysis and other assessments before presenting a product demo of your solution to our experts in the relevant business units.

Early and Low-Risk Access to Innovation.

Through the venture client model, the BMW Group gains access to startup innovations in their early and risk-prone stages. By purchasing only the solutions, there are no strings attached, enabling efficient testing of innovations before committing to extended engagements or substantial investments.

Extension of Supplier Network.

If your solution is cutting-edge and meets the requirements of our experts, you have the potential to become a long-term supplier of the BMW Group.

Insights from Startups

What our program participants
say about our partnership.

The ability to work with BMW Group Startup Garage folks, to understand the point of contacts from different departments, it would have been impossible to do that by ourselves.

John Xin

CEO, Lunawave

You get to work with their innovation people, and then they do a great job of bringing in people from other product divisions.

Randall Corell

Head of Enterprise Collaboration and Services, QC Ware

Partnering with the Startup Garage has been a great experience. They connected us with teams across the BMW Group - teams that want to accelerate delivering on BMW's global data exchange vision by building real-time data applications with Vendia.

Shruthi Rao

Co-Founder & CBO, Vendia

Clear, well structured, transparent and extremely fast processes help startups to quickly and directly work together with the relevant business units and build a long-term relationship with the BMW Group.

Christian Piechnick

CEO, Wandelbots

I've seen lots of startup innovation efforts from lots of companies, none better than the BMW Group Startup Garage. They understand both sides, the startups and the company's, and they are not just scouting innovation but actually making sure it gets implemented.

Richard Ahlfeld

Founder, Monolith

With the support of the BMW Group Startup Garage, fast-growth companies are markedly changing the future of mobility and automation. Our participation in the program has led to fantastic opportunities for networking and collaboration with innovators and visionaries around the globe.

HanBin Lee

CEO, Seoul Robotics

Why Partner With Us.

From first pilot
to trusted partner.

What we offer.