Startup Garage
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Benefits of partnering with us.

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Acquire a paying premium customer.

The BMW Group becomes your Venture Client: we buy a first unit of your solution to validate it at BMW – in our vehicles, services, factories or systems.

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Retain your IP.

No worries! We won't burden you with complex contract obligations. You retain full ownership of your Intellectual Property, and there are no exclusivity obligations.

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Gain access to our cutting-edge tools and premium vehicles.

Get access to our labs, factories, systems and (very cool) vehicles to pilot your innovative solutions directly at the BMW Headquarters.

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Learn from our industry-leading experts.

You'll collaborate directly with our top engineers and the users of your technology, receiving valuable feedback. Additionally, our managers will provide insights on scaling your solution at BMW.

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Build and expand your automotive network.

We will connect you with key decision-makers crucial for growing your automotive business, spanning R&D, manufacturing, purchasing, and sales.

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Become a global player.

The BMW Group, a leading provider of premium mobility products and services, boasts some of the world’s top brands – BMW, MINI, and Rolls-Royce. With us as your client, you become a truly global player.

Benefits for the BMW Group.

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BEST STARTUP SOLUTION WORLDWIDE.
Our goal is to uncover the world's best startup innovations. To achieve this, we perform competitor analysis and other assessments before presenting a product demo of your solution to our experts in the relevant business units.

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EARLY AND LOW-RISK ACCESS TO INNOVATION.
Through the Venture Client model, BMW gains access to startup innovations in their early and risk-prone stages. By purchasing only the solutions, there are no strings attached, enabling efficient testing of innovations before committing to extended engagements or substantial investments.

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EXTENSION OF SUPPLIER NETWORK.
If your solution is cutting-edge and meets the requirements of our experts, you have the potential to become a long-term supplier of the BMW Group.

Voices of our alumni.

What our program participants say about our partnership.

Page Overview: Benefits & Program