Benefits & Program.

Partnering with us gives your startup the opportunity to validate its solution within the BMW Group, gain valuable industry insights and connect directly with key decision-makers. Beyond collaboration, it’s your fast track to expert guidance, global reach and the resources needed to turn innovation into real-world impact.

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Benefits for you.

ACQUIRE A PAYING PREMIUM CUSTOMER.
The BMW Group becomes your Venture Client: we buy a first unit of your solution to validate it at BMW – in our vehicles, services, factories or systems.

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RETAIN YOUR IP.
No worries! We won't burden you with complex contract obligations. You retain full ownership of your Intellectual Property, and there are no exclusivity obligations.

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GAIN ACCESS TO OUR CUTTING-EDGE TOOLS.
Get access to our labs, factories, systems and (very cool) vehicles to pilot your innovative solutions directly at the BMW Headquarters.

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LEARN FROM INDUSTRY-LEADING EXPERTS.
You'll collaborate directly with our top engineers and the users of your technology, receiving valuable feedback. Additionally, our managers will provide insights on scaling your solution at BMW.

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BUILD AND EXPEND YOUR NETWORK.
We will connect you with key decision-makers crucial for growing your automotive business, spanning R&D, manufacturing, purchasing, and sales.

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BECOME A GLOBAL PLAYER.
The BMW Group, a leading provider of premium mobility products and services, boasts some of the world’s top brands – BMW, MINI, and Rolls-Royce. With us as your client, you become a truly global player.

Benefits for the BMW Group.

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BEST STARTUP SOLUTION WORLDWIDE.
Our goal is to uncover the world's best startup innovations. To achieve this, we perform competitor analysis and other assessments before presenting a product demo of your solution to our experts in the relevant business units.

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EARLY AND LOW-RISK ACCESS TO INNOVATION.
Through the Venture Client model, BMW gains access to startup innovations in their early and risk-prone stages. By purchasing only the solutions, there are no strings attached, enabling efficient testing of innovations before committing to extended engagements or substantial investments.

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EXTENSION OF SUPPLIER NETWORK.
If your solution is cutting-edge and meets the requirements of our experts, you have the potential to become a long-term supplier of the BMW Group.

What our program participants say about our partnership.

"The ability to work with BMW Group Startup Garage folks, to understand the point of contacts from different departments, it would have been impossible to do that by ourselves."

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John Xin

CEO, Lunawave

"Clear, well structured, transparent and extremely fast processes help startups to quickly and directly work together with the relevant business units and build a long-term relationship with the BMW Group."

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Christian Piechnick

CEO, Wandelbots

"Partnering with the Startup Garage has been a great experience. They connected us with teams across the BMW Group - teams that want to accelerate delivering on BMW's global data exchange vision by building real-time data applications with Vendia."

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Shruthi Rao

Co-Founder & CBO, Vendia

"With the support of the BMW Group Startup Garage, fast-growth companies are markedly changing the future of mobility and automation. Our participation in the program has led to fantastic opportunities for networking and collaboration with innovators and visionaries around the globe."

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HanBin Lee

CEO, Seoul Robotics

"I've seen lots of startup innovation efforts from lots of companies, none better than the BMW Group Startup Garage. They understand both sides, the startups and the company's, and they are not just scouting innovation but actually making sure it gets implemented."

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Richard Ahlfeld

Founder, Monolith

"You get to work with their innovation people, and then they do a great job of bringing in people from other product divisions."

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Randall Corell

Head of Enterprise Collaboration and Services, QC Ware

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