A Decade of impact through innovation.

Over the past decade, the BMW Group Startup Garage has become the gateway between the BMW Group and some of the world’s most promising young companies. We have assessed more than 4,700 startups worldwide, collaborated with over 220 innovators from 26 countries, and integrated over 30 of them as trusted partners within the BMW Group network.

Each collaboration begins with a shared goal – to turn pioneering technologies into real-world solutions that create measurable impact. Together with our startup partners, we transform bold ideas into tangible value, driving innovation and sustainable progress across the BMW Group and beyond.

10 Years of the BMW Group Startup Garage.

A group of people standing in front of a night sky illuminated by colorful fireworks.

Major Milestones.

Ten years of impact through startup collaboration – celebrating innovation, progress and the partnerships shaping tomorrow’s mobility.

Launch of the BMW Group Startup Garage.

The BMW Group Startup Garage was founded and initiated at the BMW headquarters in Munich.

First startup integrated into the BMW Group Ecosystem.

The startup Mahlzeit was the first startup to be integrated into the processes of the BMW Group and has established itself well over the years.

Establishment of BMW Group Startup Garage 2.0 with startup leads across various departments.

Expanding program (BMW Group Startup Garage 2.0) through hiring dedicated startup leads in various business units, with the goal of scaling the startup engagement and tapping into new business areas beyond just the development departments at BMW Group.

Launch Tech Office, South Korea.

Expanding the program through support South Korea, and tapping into the vibrant Korean startup ecosystem. In the coming years we added Israel, China and Japan.

Launch of Tech Office Region Americas.

The program continues to expand, opening an office in Mountain View, with additional locations across North America in the following years.

Red Dot Design Award for BMW Group Startup Garage Office in Garching / Munich.

Our BMW Group Startup Garage's office space was awarded the prestigious Red Dot Design Award, recognizing the exceptional design and functionality of its workspace.

Evaluated over 1000 startups.

Through our extensive scouting efforts, we identified and evaluated over a thousand startups, showcasing our commitment to discovering innovative and emerging startups.

360 Degree Sustainability Challenge.

We launched the "360 Degree Sustainability Challenge", to achieve our goal to increase our sustainability impact in the automotive sector. The winners were able to present their products at BMW booth at IAA.

First startup Integrates into BMW Group’s Production Department.

The startup Embotech successfully completed the pilot project and has now been rolled out into the production process of the BMW Group.

First startup solution implemented in BMW vehicles.

The startup AirConsole successfully completed the pilot project and was implemented in millions of BMW cars.

Executed 50 pilot projects in a single year.

We set a new benchmark by launching 50 pilot projects, involving 30 different departments, within a single year.

Scouted over 5000 startups.

Due to the expansion of the scouting program, we surpassed analyzing more than 5000 startups in the past ten years.

A glimpse into the BMW Group Startup Garage, a meeting place designed with lots of wood and metal.

Wall of fame.

Over the past decade, we’ve partnered with visionary startups that turned pioneering ideas into measurable impact – creating lasting value and driving innovation across the BMW Group.