We are looking for
startups ...
... with an innovative technology, product or service that can make a significant contribution to BMW Group vehicles, services, factories and systems.
... that want to demonstrate the value of their solution to the automotive industry by integrating it with a BMW Group vehicle, service, factory or system.
... that aim to become a major player in the global automotive market.
Why partner with the
BMW Group?
The BMW Startup Garage is a startup's gateway into the multitrillion dollar automotive industry. We are looking to partner and become the early adopting venture client of top startups that can make a significant difference to innovation @ the BMW Group.
Acquire a premium client
MoreAcquire a premium client
The BMW Group becomes your Venture Client: we buy a first unit of your technology to validate it @BMW – in our vehicles, services, factories or systems.

Retain your IP
MoreRetain your IP
No worries! We do not strangle you with complex contract obligations. You will retain all your Intellectual Property. There are no exclusivity obligations.

Use cutting-edge tools & cars
MoreUse cutting-edge tools & cars
Get access to our labs, factories, systems and (very cool) vehicles to pilot your innovative solutions directly at the BMW Headquarters.

Learn from the world's best
MoreLearn from the world's best
You will work directly with our top engineers, the users of your technology, and get valuable feedback from them. You will also learn from our managers how to scale your solution @BMW.

Build your automotive network
MoreBuild your automotive network
We will connect you with those key decision makers you need to grow your automotive business– from R&D to manufacturing, purchasing and sales.

Become a global player
MoreBecome a global player
The BMW Group is a leading provider of premium mobility products and services, including some of the world’s top brands – BMW, Mini, and Rolls-Royce. With us as your client, you are a truly global player.


Build from concept to pilot
MoreThis module is to conduct a Proof of Concept (POC) project, like creating a prototype with our vehicles, piloting a mobility service or a system in our factories or facilities.

Learn how the automotive world works
MoreHere you will learn how to succeed in the automotive world. You will learn about industry dynamics and how development, manufacturing and purchasing works.

Network within BMW and the industry
MoreYou will get linked to those people that are key to grow your business within BMW and the global automotive industry.

Sell with a compelling automotive business case
MoreThis module helps you gain traction for your solution by creating a compelling automotive use and business case.

What do you
need to know?
Is the BMW Startup Garage an accelerator?
My startup is not automotive. Can I apply?
What about money? Do you buy our technology or do you invest? How much?
What happens after the program?
What happens during the program? How long is the program?
What is a Venture Client? How is it different to Venture Capital?
What is the application deadline?
What is the BMW Startup Garage?
What languages should I use for the application? What languages is used in the program?
What startups are we looking for and what are the Must Haves to partner?
When and how can my startup apply?
Why is the BMW Startup Garage located in Munich and do we have to re-locate?
Do you have a question that has not been answered here? Send us an email, we are happy to get back to you.