We are looking for
... with an innovative technology, product or service that can make a significant contribution to BMW Group vehicles, services, factories and systems.
... that want to demonstrate the value of their solution to the automotive industry by integrating it with a BMW Group vehicle, service, factory or system.
... that aim to become a major player in the global automotive market.
Why partner with the
The BMW Startup Garage is a startup's gateway into the multitrillion dollar automotive industry. We are looking to partner and become the early adopting venture client of top startups that can make a significant difference to innovation @ the BMW Group.
Aquire a premium clientMore
Aquire a premium client
The BMW Group becomes your Venture Client: we buy a first unit of your technology to validate it @BMW – in our vehicles, services, factories or systems.
Retain your IPMore
Retain your IP
No worries! We do not strangle you with complex contract obligations. You will retain all your Intellectual Property. There are no exclusivity obligations.
Use cutting-edge tools & carsMore
Use cutting-edge tools & cars
Get access to our labs, factories, systems and (very cool) vehicles to pilot your innovative solutions directly at the BMW Headquarters.
Learn from the world's bestMore
Learn from the world's best
You will work directly with our top engineers, the users of your technology, and get valuable feedback from them. You will also learn from our managers how to scale your solution @BMW.
Build your automotive networkMore
Build your automotive network
We will connect you with those key decision makers you need to grow your automotive business– from R&D to manufacturing, purchasing and sales.
Become a global playerMore
Become a global player
The BMW Group is a leading provider of premium mobility products and services, including some of the world’s top brands – BMW, Mini, and Rolls-Royce. With us as your client, you are a truly global player.
The BMW Startup Program is definitely unique because it’s really well organized. It’s pretty tightly, coupled with internal structures of the BMW Group itself, what really helps to do the matchmaking which is a key at many engagements.
The BMW Startup Garage has been a great partner for Embotech, guiding us through the process from early discussions to PoC and onwards. Through the Startup Garage we got access to several departments within the BMW Group and a visibility that would be very difficult to get otherwise. It has also given us a view into the BMW Group's development processes and decision making, which was paramount for our success in the project.
With the support of the BMW Startup Garage, fast-growth companies are markedly changing the future of mobility and automation. Our participation in the program has led to fantastic opportunities for networking and collaboration with innovators and visionaries around the globe.
You get to work with their innovation people, and then they do a great job of bringing in people from other product divisions.
The ability to work with BMW Startup Garage folks, to understand the point of contacts from different departments, it would have been impossible to do that by ourselves.
Startups aiming to work with this iconic group should start their journey working with the BMW Garage.
Clear, well structured, transparent and extremely fast processes help startups to quickly and directly work together with the relevant business units and build a long-term relationship with the BMW Group.
Build from concept to pilotMore
This module is to conduct a Proof of Concept (POC) project, like creating a prototype with our vehicles, piloting a mobility service or a system in our factories or facilities.
Learn how the automotive world worksMore
Here you will learn how to succeed in the automotive world. You will learn about industry dynamics and how development, manufacturing and purchasing works.
Network within BMW and the industryMore
You will get linked to those people that are key to grow your business within BMW and the global automotive industry.
Sell with a compelling automotive business caseMore
This module helps you gain traction for your solution by creating a compelling automotive use and business case.
Who are we?
We are a globally connected diverse team.
Bernhard SchambeckHead of BMW Startup Garage
Melanie RöslerLead, Startup Programs
Alexandra RennerStartup Lead, R&D Division
Toni PlöchlStartup Lead
Chris GeyerStartup Lead, Group IT Systems
Sabine GammelStartup Lead, Group IT Systems
Magdalena LippenbergerStartup Lead, Production Systems
Maik SchwalmStartup Lead, Circular Economy & Sustainability
Bernhard HorstLead, Purchasing Digitalisation and Autonomous Driving
Johannes ReindlLead, Purchasing Innovation Strategy
Tim LangeStartup Lead, Mobility Services
Daniel WilmsStartup Lead, Israel
Sam LaiStartup Lead, China
Stefan LutzStartup Lead, Japan
Julian KlausStartup Lead, Korea
What do you
need to know?
Is the BMW Startup Garage an accelerator?
My startup is not automotive. Can I apply?
What about money? Do you buy our technology or do you invest? How much?
What happens after the program?
What happens during the program? How long is the program?
What is a Venture Client? How is it different to Venture Capital?
What is the application deadline?
What is the BMW Startup Garage?
What languages should I use for the application? What languages is used in the program?
What startups are we looking for and what are the Must Haves to partner?
When and how can my startup apply?
Why is the BMW Startup Garage located in Munich and do we have to re-locate?
Do you have a question that has not been answered here? Send us an email, we are happy to get back to you.