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We help you build your
automotive business


We are looking for startups…!

… with an innovative technology, product or service that can make a significant contribution to BMW Group vehicles, services, factories and systems.

… that want to demonstrate the value of their solution to the automotive industry by integrating it with a BMW Group vehicle, service, factory or system.

… that aim to become a major player in the global automotive market.

Why partner with the BMW Group?

The BMW Startup Garage is a startup’s gateway into the multi-trillion dollar automotive industry. We are looking to partner and become the early adopting venture client of top startups that can make a difference to innovation @ the BMW Group.

Acquire a premium client

The BMW Group becomes your Venture Client: we buy a first unit of your technology to validate it @BMW – in our vehicles, services, factories or systems.

Retain your IP

No worries! We do not strangle you with complex contract obligations. You will retain all your Intellectual Property. There are no exclusivity obligations.

Use cutting-edge tools and cars

Get access to our labs, factories, systems and (very cool) vehicles to pilot your innovative solutions directly at the BMW Headquarters.

Learn from the world's best

You will work directly with our top engineers, the users of your technology, and get valuable feedback from them. You will also learn from our managers how to scale your solution @BMW.

Build your automotive network

We will connect you with those key decision makers you need to grow your automotive business – from R&D to manufacturing, purchasing and sales.

Become a global player

The BMW Group is a leading provider of premium mobility products and services, including some of the world’s top brands – BMW, Mini, and Rolls-Royce. With us as your client, you are a truly global player.

What will you do?

Our program is your fast track into the automotive industry. It allows you to validate your solution, learn about the automotive industry and network with key decision makers.

Program modules


This module is to conduct a Proof of Concept (POC) project, like creating a prototype with our vehicles, piloting a mobility service or a system in our factories or facilities.


Here you will learn how to succeed in the automotive world. You will learn about industry dynamics and how development, manufacturing and purchasing works.


You will get linked to those people that are key to grow your business within BMW and the global automotive industry.


This module helps you gain traction for your solution by creating a compelling automotive use and business case.

Please see our program video

Who are we?

Bernhard Schambeck

Head of BMW Startup Garage

Melanie Roesler

Lead, Startup Programs

Alexandra Renner

Startup Lead, R&D Division

Magdalena Lippenberger

Startup Lead, Production System

Toni Plöchl

Startup Lead

Hans Peter Fischer

Startup Lead, Digital Products & Services

Johannes Reindl

Lead, Purchasing Innovation Strategy

Tim Lange

Startup Lead, Mobility Services

Christopher Geyer

Startup Lead, Group IT Systems

Sabine Gammel

Startup Lead, Group IT Systems

Bernhard Horst

Lead, Purchasing Digitalisation and Autonomous Driving

Sam Lai

Startup Lead, China

Julian Klaus

Startup Lead, Korea

Daniel Wilms

Startup Lead, Israel

Dominik Batz

Startup Lead, USA

Partner with BMW Group

We are looking to partner with top startups like yours!

Questions? Please see our guidelines and FAQ.

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