Menu
Startup Garage
Front view of a BMW Concept Car.
Front view of a BMW Concept Car.

BMW Group Startup Garage.

Your gateway to innovation at the BMW Group.

As the venture client unit of BMW, the Startup Garage is the global matchmaker between cutting-edge startup solutions and our business challenges. For over a decade, we have enabled entrepreneurs to validate their technologies in real BMW applications by turning pilot projects into long-term partnerships. Through our proven venture client model, we help solve critical challenges across the entire BMW Group.

Our mission: strengthen the BMW Group’s innovation leadership by connecting innovative startups with all our business units – where challenges turn into solutions.

Curious about the collaboration journey?

The image shows an icon with a computer and a magnifying glass

#1 Discover.

We scout for top startup solutions worldwide to address BMW Group challenges. Begin your collaboration journey with BMW by navigating our application scouting process.

The image shows an icon with a computer and a magnifying glass

#2 Assess.

We assess your eligibility against our startup and quality criteria, including a relevant BMW use case, functional product or prototype, dedicated full-time team, institutional investor funding, and a legal entity. Our process includes product demos with interested BMW business units, as we are committed to uncovering the finest global innovations.

The image shows an icon with a computer and a magnifying glass

#3 Purchase.

If a business unit expresses interest in testing your solution in a real BMW use case, we assist you through the purchasing process. You will receive an official BMW supplier number and a purchase order. Congratulations, you have just gained the BMW Group as your Venture Client.

The image shows an icon with a computer and a magnifying glass

#4 Proof of Concept.

Our team guides you and the BMW business unit through your proof-of-concept project. During this pilot project, we equip you to transition into a long-term supplier for the BMW Group. We provide education on BMW processes, assist in navigating the organization, and connect you with the right stakeholders.

The image shows an icon with a computer and a magnifying glass

#5 Long-Term Partnership.

If your solution proves successful, we will continue to support your transfer from the pilot to a long-term supplier contract. This marks the beginning of your journey as a valued long-term partner with the BMW Group!

Driving startup innovation at the BMW Group.

Graphic shows key figures about the BMW Group Startup Garage
Graphic shows key figures about the BMW Group Startup Garage

Stories of impact.

Thiemo and Lukas, BMW Group employees sitting in an innovative office environment at the BMW Group Startup Garage

The BMW Group Startup Garage has a track record of numerous success stories that highlight our ability to turn bold ideas into real-world impact. From transformative mobility concepts to groundbreaking digital solutions, our collaborations have accelerated innovation across the BMW Group and beyond.

Page Overview: Home