Artificial Intelligence & Analytics

The use of artificial intelligence (AI) is a central element of the digital transformation process at the BMW Group. The BMW Group already uses AI throughout the value chain to generate added value for customers, products, employees and processes while striving to enlarge its company-wide portfolio of applications supporting data-driven decisions, making the collection and smart analysis of data a key enabler across the entire value chain.

Future Computing

The use of highly advanced computers is essential to ensure the highest levels of performance in all areas and products of the BMW Group. The BMW Group identified the potential of future computing technologies such as quantum and neuromorphic computing early on and is investigating how these technologies can be used to advance the mobility sector.

Privacy & Cyber Security

Cyber security, data protection and privacy are top priorities for the BMW Group. It puts a special focus on the security, integrity and availability of our data and systems and thus also on those of our customers, employees and partners. Ongoing innovations and improvements in cyber security and privacy are indispensable for the entirety of the BMW Group and its products.

Intelligent Business Processes

The BMW Group is developing technologies that will shape the future mobility landscape. It is essential to develop digital, interconnected, and agile business processes to strengthen the BMW Group’s role as a high-tech company.


The term ‘Metaverse’ describes a new way that we interact with the digital and physical world.

“The Metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.”
– Matthew Ball, The Metaverse Primer, 2021

The Metaverse and related applications such as Web 3.0, NFTs or cryptocurrencies are essentially enabled by technologies such as AR/VR, blockchain, streaming, browser-based rendering, 3D techniques and more.