This website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 Munich, Germany).
The legal representatives of BMW AG are the members of the management board (Harald Krüger, Chairman, Milagros Caiña Carreiro-Andree, Markus Duesmann, Klaus Fröhlich, Nicolas Peter, Ian Robertson, Peter Schwarzenbauer, Oliver Zipse).
Chairman of the Supervisory Board: Norbert Reithofer
Commercial register: Amtsgericht München. Registergericht: HRB 42243
Value-added tax identification no.: DE129273398
IHK for Munich and Upper Bavaria
Thank you for your interest in our website. The protection of your personal data is important to us. Below you will find information on the handling of your data that is collected through use of our website. Your data will be processed in accordance with the legal data protection regulations. Insofar as links are provided to other websites, we have neither influence nor control over the linked contents and the data protection regulations there. We recommend checking the privacy policies on the linked websites to determine whether and to what extent personal data is collected, processed, used or made available to third parties.
2. Contact information
Controller in the sense of data protection law
Phone: +49 89 1250-16000
Contact Details for our Data Protection Officer
3. Definitions of terms
4. Data processing by visiting our website
When you visit our website, it is technically necessary that data is transmitted to our web server via your internet browser. The following data is recorded during a running connection for communication between your internet browser and our web server:
The date and time of the request
Page from which the file was requested
Access status (file transferred, file not found, etc.)
The web browser, system language, operating system and device type used
IP address of the requesting computer
The amount of data transferred
We collect the listed data to ensure a smooth connection to the website and to enable a comfortable use of our website by the users. In addition, the log file serves the purpose of evaluating system security and stability, as well as providing administrative functions. The legal basis for the temporary storage of data or log files is Art. 6 para. 1 lit. f GDPR.
5. General data processing on the website
5.1 Contact via contact form or via e-mail
If you send us enquiries via contact form or e-mail, your details from the enquiry form or e-mail, including the contact data you have provided there, will be stored for the purpose of processing the enquiry and in the event of follow-up questions. You are required to provide your name and an e-mail address to contact us. Your company is optional. Under no circumstances will we pass on this data without your consent. The legal basis for processing the data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 letter f GDPR. Your data will be deleted after final processing of your inquiry, provided that there are no legal storage obligations to the contrary. You can object to the processing of your personal data at any time in the case of Art. 6 para. 1 lit. f GDPR.
5.2 Contact via application form
You have the possibility to apply to partner with us on our website. We collect and use the following personal data during application:
- E-Mail address
In addition, voluntary information can be provided (e.g. company presentation). Mandatory data provided for the purpose of registration are marked with an asterisk in the input mask as a mandatory field. By submitting the application, you express your interest in becoming a candidate for our BMW Startup Garage program. The data is required to create a short company profile and evaluate if your company fulfills the requirements for the BMW Startup Garage Program. If consent is given within the context of submission, the legal basis for data processing is Art. 6 para. 1 lit. a GDPR. Your data will be deleted as soon as there are no legal storage obligations. You can delete your profile included the data you have provided by sending a message to the responsible person named in section 2.
6. Web analysis and advertising tracking
Our website uses Google Analytics, an internet analysis service provided by Google Inc. “(“Google”). Google Analytics uses so-called “cookies” which are text files placed on your computer, to help the website analyze how users use the site and web beacons. The information generated in relation to the use of this website is transferred by default to a Google server in the USA and stored there. Google uses this information for the purposes of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties when required to do so by law or when such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area, which may exclude any personal relationship. Google Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. Processing is carried out in accordance with Art. 6 Para. 1 letter f GDPR and § 15 Para. 3 TMG respectively on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
and at https://www.google.de/intl/de/policies/ .
You can prevent cookies from being saved by adjusting the settings of your browser software accordingly. However, we must point out that in this case you will not be able to use all functions of this website without restrictions. You can also prevent Google from collecting the data generated by the cookie and analyzing your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at
To prevent cookies from being saved, you just need to click on “No” in the cookie information field on the website.
Information on the handling of user data at Google Analytics can be found in Google’s data protection declaration:
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our website. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
With reCAPTCHA it should be checked whether the data entry on our website (e.g. in a contact form) is done by a person or by an automatic program. For this reCAPTCHA analyzes the behavior of the web site visitor on the basis different characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis reCAPTCHA evaluates different information, e.g.
Duration of stay of the website visitor
Mouse movements made by the user
The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Visitors to the website are not informed that an analysis is taking place. Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO.
We have a legitimate interest in protecting our website from abusive automated spying and from unwanted, automated transmissions (spam).
We do not store any personal data from the use of reCAPTCHA. In general, personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ends.
7. Social Media Links
Social networks (e.g. Facebook, Twitter and Linkedin) are only integrated on our website as links to the corresponding services. After clicking on the integrated text/image link you will be redirected to the page of the respective provider. Only after forwarding is user information transmitted to the respective provider. For information on the handling of your personal data when using these websites, please refer to the respective data protection regulations of the providers you use.
In some cases, cookies are used to simplify website processes by saving settings (e.g. the provision of already selected options). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can configure your browser in such a way that you are informed about the settings of cookies and only allow cookies in individual cases, excluding the acceptance of cookies for certain cases or in general deactivating cookies and activating the automatic deletion of cookies when closing the browser. The cookie settings can be managed using the following links for the respective browser.
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
You can also individually manage the cookies of many companies and features used for advertising. Use the corresponding user tools, available at https://www.aboutads.info/choices/ or http://www.youronlinechoices.com/uk/your-ad-choices
Most browsers also offer a so-called “Do-Not-Track function” with which you can specify that you do not want to be “tracked” by websites. When this feature is enabled, your browser tells advertising networks, websites and applications that you do not want to be tracked for behavior-based advertising. Information and instructions on how to edit this function are available from the links below, depending on the provider of your browser:
Google Chrome: https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=de
Mozilla Firefox: https://www.mozilla.org/de/firefox/dnt/
Internet Explorer: https://support.microsoft.com/de-de/help/17288/windows-internet-explorer-11-use-do-not-track
Please note that when cookies are deactivated, the functionality of this website may be limited.
9. Data transfer and recipient
We do not sell your personal data to third parties. Your personal data will not be passed on to third parties unless
we have explicitly indicated this in the description of the respective data processing,
you have given your explicit consent in accordance to Art. 6 para. 1 sentence 1 lit. a GDPR,
the disclosure pursuant to Art. 6 para. 1 sentence 1 f GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an outright interest worthy of protection in not disclosing your data,
that a legal obligation exists for the transfer pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR and
this is required under Art. 6 para. 1 sentence 1 lit. b GDPR for the processing of contractual relationships with you.
We also use external service providers, which we have carefully selected and commissioned in writing, to carry out our services. They are bound by our instructions and are regularly checked by us. With which we have concluded order processing contracts in accordance with Art. 28 GDPR, if necessary. These are service providers for web hosting, sending e-mails and maintaining our IT systems, etc. The service providers will not pass this data on to third parties.
10. Duration of data storage
The duration of the storage of personal data is determined by the relevant legal retention periods (e.g. from commercial law and tax law). After expiry of the respective period, the corresponding data is routinely deleted. If data is necessary for contract fulfilment or contract initiation, or if we have a legitimate interest in further storage, the data will be deleted if it is no longer necessary for these purposes or if you make use of your right of revocation or objection.
11. Rights of the persons concerned
In the following section you will find information on the rights of data subjects which are granted to you by the current data protection laws with regard to the entity responsible of the processing of your personal data:
The right to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a right of complaint, the origin of your data, if these have not been collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information regarding their details.
The right to obtain without undue delay the rectification of inaccurate personal data from him or her in accordance with Art. 16 GDPR.
The right to obtain the erasure of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.
The right, pursuant to Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to have it deleted and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have filed an objection against the processing pursuant to Art. 21 GDPR.
The right, in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, current and machine-readable format or to request its transfer to another person responsible.
The right to complain to a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of the federal state in which we have our registered office or, if applicable, that of your usual place of residence or work.
The right to revoke consent granted pursuant to Art. 7 para. 3 GDPR: You have the right to revoke consent to the processing of data once granted at any time with effect for the future. In the event of revocation, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation;
Right of objection:
If your personal data is processed by us on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, insofar as this is for reasons arising from your particular situation. If the objection is directed against the processing of personal data for the purpose of direct marketing, you have a general right of objection without the requirement to indicate a special situation.
If you would like to make use of your right of withdrawal or objection, simply send an e-mail to email@example.com.
12. Adjustments and status of the data protection declaration
Subject to alterations
Status of this data protection regulation 07.09.2018.