The BMW Startup Garage is the Venture Client unit of the BMW Group. As a Venture Client, the BMW Group becomes a client of a startup, at an early stage when its product, service or technology is not yet mature. In comparison to Venture Capital, we purchase a first unit of a startup’s product, service or technology, not its equity. Participation into our program is a startup’s first step to succeed in the global, multi trillion dollar automotive industry. It consist of a no-strings-attached partnership to integrate and validate a startup’s product, service or technology in BMW Group vehicles as well as to network entrepreneurs with top automotive engineers and managers. The BMW Startup Garage centers on startups that help us improve our vehicles and the driving experience. Startups admitted to the program are:Automotive startups – companies who target exclusively the automotive industryStartups from other industries – companies that have a technology for many industries, who believe their solution can also be of significant value to the automotive industry