Customer driving habits vary greatly. Our “Power of Choice” approach offers customers the drive train that best suits their mobility needs. Choosing the right vehicle for each customer’s individual mobility profile is highly relevant to ensuring maximum efficiency for sustainable mobility.

We are looking for solutions to better identify customer needs and optimize our recommendations.

Stefan Metzenauer
Head of Process IT Customer Relationship Management

"As a customer centric company, the BMW Group is aware of the growing impact sustainability has on customer preference and consumer behavior."